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Own product, support desk 2026

Balie: AI Customer Support Desk

A support desk that brings the customer mail and WhatsApp of several companies into one place, with AI-drafted replies that a person reviews and sends.

Balie
Balie, on a phone

I run several companies, and that means several inboxes, several languages and several tones of voice. Answering support mail and messages took a lot of time, so I built Balie, a support desk for all of them in one place.

Mail and WhatsApp arrive as tickets. For each ticket Balie drafts a reply in the customer’s language and in the tone of the company the ticket belongs to. I read every draft and send it myself. Nothing goes out without a person looking at it, which is the one rule I did not want to bend.

Replies leave from the company’s own address and domain, so the customer sees a single sender and never notices there is a desk behind it.

The balie.net home page

Balie handles the customer support of all my brands, and the customer mail of my client work. Other companies I connect by hand, on request. It is a serverless web app, live at balie.net.

ai / customer support / cloudflare workers / whatsapp